Pedal against the mainstream

In 2011, Elian deconstructed and redesigned the classic Dutch ʻcargo bikeʼ to international acclaim. Traditionally, cargo bikes are built for utility rather than riding fulfillment. Itʼs a struggle to keep one in a straight line - especially when loaded with children or shopping. Evaluating every component, especially the steering, Elian created a central steering hub not dissimilar to one pioneered in motorcycle design.